DEADLETTER take aim at the eradication of culture, as corporations haunt every item of consumption.
Words by Karl Johnson | Photo by Alessandro Raimondo
As technology continues to influence our lives for better and worse in every aspect, there are tough decisions to make. To embrace change and adapt, to find our happy medium or to tell those who exploit culture and art for financial gain to fuck off. At the moment, MPs are discussing what economic impact music streaming has on artists, labels and the sustainability of the wider music industry. Streaming subscriptions in the UK have brought in just over £1bn (that’s not including ad revenue for free accounts) in the last year, but are these funds at all fairly distributed? No. This income stream is integral for the longevity of art, as the likes of Spotify – and for that matter streaming services such as Netflix or Amazon – get rich and aid the already fragile existence of independent music and film. Where do you sit in this apparent digital democracy? See Nadine Shah‘s piece for The Guardian for an artist’s perspective on what she describes as a “winner-takes-all” system. Anyway..
Similar can be said for cinema and film, as giants Netflix and Amazon keep us rooted to our sofas (this has worked well in the last year no doubt) and rotating through a select bunch of ‘binge-worthy,’ ‘trending,’ ‘Top 10s.’ Do people actually watch a whole film and get a buzz from it, or is the skippable nature of streaming services and algorithmic recommendation similar to Spotify’s set up?
Fall of the Big Screen is DEADLETTER‘s follow up to recent politically-charged earworm Fit For Work, and finds the band again in fine form. Hypnotic and jagged in it’s guitarwork, the London quintet’s new number is a darkly menacing attack on the eradication of culture and bricks and mortar institutions. Lyrically the verses splash at your psyche, while the interlocking drum track clicks into gear alongside a bass drive that kicks like the exhaust of a muscle car poised at traffic lights.
“We are being sold free choice at the click of a button when in reality our options are shrinking as monopolistic corporations haunt every item of consumption,” state DEADLETTER, “we are algorithmically given a narrow margin of preference which blinds us to any true alternative. The Fall of the Big Screen is imminent, and this is our cry of understanding.” Find the band on Spotify here.